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Wilson tenis center marketing activities and their innovative approach
Belejová, Iva ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Wilson Tennis Center Marketing Activities and Their Innovative Approach Objectives: The objectives of my masters thesis is giving the suggestions for improving the company current situation for the upcoming years, based on information from my analysis. Methods: Methods of my approach to this research were analyzing the data from my quality research, identifying the strentghts and weaknesses of the company. Based on these methods I suggested these major improvements fot the overall improvement of the company situation. Results: The research has shown that the biggest strenghts of Wilson Tennis Center are: advanced material equipment and large spacious facility, well air - conditioned solid structure building of the tennis facility, high number of tennis courts etc. The most common weaknesses people in my research were mentioning were the overall attitude of the restaurant staff, lack of social and sports events for the overall client base - recreational client and kids, lack of well, propriately a sufficiently illuminated courts. The main suggestion from me is to create a new public relations manager position who would be able to and responsible for the new changes to be implemented. Keywords: Marketing of sport, Marketing mix, Quality research, Sport, Recreational tennis
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Difference wrist mobility with players racing and recreational tennis
Mertlík, Jakub ; Pavlů, Dagmar (advisor) ; Pánek, David (referee)
Title: Difference wrist mobility with players racing and recreational tennis Objective: The aim of this work is to measure and compare the range of motion of the wrist in racing and recreational tennis players and both upper limbs (playing, not playing). To compare the values measured 2D electrogoniometry, by sex and game levels. Method: Research probands were divided into two groups, a total of 20 people. In one group, there were ten boys and ten girls aged 14-17 years who play tennis at competitive level and train four to five times a week for at least 4 years. The second group also consisted of 10 boys and 10 girls in the same age range, but tennis is played on a recreational level once maximum twice a week for at least 4 years. It was important that the criteria for selecting probands had several common denominators. These are gender, age, level of game, whether measured by an individual not had any injury, regeneration is not and should not do other activities besides tennis. Wrist probands were tested using an electric goniometer. Were measured in the frontal plane (radial and ulnar reduction) and sagittal plane (dorsal and palmar flexion). These data were measured by sitting electrogoniometry and subsequently were compared and statistically analyzed. Results: Measurements confirmed...
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Wilson tenis center marketing activities and their innovative approach
Belejová, Iva ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Wilson Tennis Center Marketing Activities and Their Innovative Approach Objectives: The objectives of my masters thesis is giving the suggestions for improving the company current situation for the upcoming years, based on information from my analysis. Methods: Methods of my approach to this research were analyzing the data from my quality research, identifying the strentghts and weaknesses of the company. Based on these methods I suggested these major improvements fot the overall improvement of the company situation. Results: The research has shown that the biggest strenghts of Wilson Tennis Center are: advanced material equipment and large spacious facility, well air - conditioned solid structure building of the tennis facility, high number of tennis courts etc. The most common weaknesses people in my research were mentioning were the overall attitude of the restaurant staff, lack of social and sports events for the overall client base - recreational client and kids, lack of well, propriately a sufficiently illuminated courts. The main suggestion from me is to create a new public relations manager position who would be able to and responsible for the new changes to be implemented. Keywords: Marketing of sport, Marketing mix, Quality research, Sport, Recreational tennis
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Difference wrist mobility with players racing and recreational tennis
Mertlík, Jakub ; Pavlů, Dagmar (advisor) ; Pánek, David (referee)
Title: Difference wrist mobility with players racing and recreational tennis Objective: The aim of this work is to measure and compare the range of motion of the wrist in racing and recreational tennis players and both upper limbs (playing, not playing). To compare the values measured 2D electrogoniometry, by sex and game levels. Method: Research probands were divided into two groups, a total of 20 people. In one group, there were ten boys and ten girls aged 14-17 years who play tennis at competitive level and train four to five times a week for at least 4 years. The second group also consisted of 10 boys and 10 girls in the same age range, but tennis is played on a recreational level once maximum twice a week for at least 4 years. It was important that the criteria for selecting probands had several common denominators. These are gender, age, level of game, whether measured by an individual not had any injury, regeneration is not and should not do other activities besides tennis. Wrist probands were tested using an electric goniometer. Were measured in the frontal plane (radial and ulnar reduction) and sagittal plane (dorsal and palmar flexion). These data were measured by sitting electrogoniometry and subsequently were compared and statistically analyzed. Results: Measurements confirmed...
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